Tuesday, 12 June 2012

‘A woman can be conservative, yet stylish’-Binta Shuaibu

She is one of the few Northern women who are making waves on the fashion scene. The Creative Director of Vintage Collete, a Kano-based fashion house, Binta Shuaibu won the MTN/British Council Young Designer Award last year. In this interview with Kehinde Falode, she shares her passion for fashion and other sundry issues
WHAT is fashion to you? Fashion means three basic things to me; it must be comfortable, artistic and stylish. Fashion is a personal self-expression that reflects the radiance from within one's individuality.
How would you rate the Nigerian fashion industry?
The Nigerian fashion industry has improved over the decades with room for more improvement. Nigeria is a country with a lot of talented and creative minds. The last decade has unveiled a lot of potentials in the Nigerian fashion industry, with our designers featuring in famous fashion shows in the world.
What are the kinds of fabrics you experiment with?
Most times, I work with silk, cotton and some other fabrics but usually Nigerian, African and Western fabrics.
How would you describe your style?
My personal style is simple and artistic.
Tell us a little about your background, education, career and how your fashion career started?
I am an indigene of Gombe State, but was born and raised in Kano State. I attended St. Louis primary and secondary schools in Kano. I studied Biochemistry and also had my Cisco-certified networking academy course from the Ahmadu Bello University, Zaria. After my youth service in Abuja, I got married and moved back to Kano where I enrolled at the Alliance Francaise and obtained an equivalent degree certificate in French. Thereafter, I enrolled for a Masters course in International Affairs and Diplomacy (MIAD) at the Ahmadu Bello University, Zaria, which I completed earlier last year. My fashion career started as a hobby from the age of eight when I watched the late Maryam Babangida on television. I began sketching and my fashionable parents also helped me with styling my wardrobe and dressing me up smartly from a tender age. At the age of 13, my mum sent me to a tailoring school at the women's centre in FCT for a three-month course. I didn't like the classes because I preferred the cookery classes and also because I was the youngest in the class and was constantly teased by the other women that my parents sent me there because they had plans of marrying me off as soon as I completed my secondary school. They teased me and said I was going to be a tailor in the future. I hated going for the classes. I eventually continued to sketch as a hobby for myself, family and friends, but stopped after a while because people thought my designs were too eccentric. Later on after having my baby, I decided to continue without worrying so much about what others thought. I simply focused on what I felt from the inside and put it down on a piece of paper.
Asides fashion and designing, what are your other interests?
Before auditioning for the MTN show, I worked as an event planner and also did some creative writing. I was asked at the audition how I joggle all of that with family life and my designs too. It is quite simple actually for me, because everything I do is creative and I get inspirations from all over. Life itself is also creative from my own perspective. Fashion design is something I have always done effortlessly, but I now intend to take it up as a full time career and give it my best shot.
What inspires your designs?
I derive my inspiration from the simplest things to the most complicated. It could be architectural, nature-based, art or lifestyle.
How do you keep fit?
My personal regimen for keeping fit is dieting and a high metabolic rate, which by the way, I think is genetic. The combination of these two things helps me keep in shape.
What is your area of specialisation?
My area of specialisation at the moment is haute couture. It is a bit complex while putting together because of the amount of detailing involved in creating one dress, but it's something I am passionate about. I absolutely love it.
How did you come about the name of your outfit?
That brand name came up because I want to infuse the use of vintage designs with contemporary concepts to make any woman between the ages of 19-55 feel comfortable, stylish and sexy without revealing too much. A woman can be conservative yet stylish, sexy and fashionable without indulging in indecent exposures.
What is your take on love, marriage and relationship?
I think it's best to be married to your friend and someone who deeply understands you. Love is an important ingredient in the equation, but in the long run, it's those two things that keep a relation or marriage going.
How do you unwind?
I hang out with my close friends and family. Sometimes, we go to the movies but generally, I enjoy hang outs with my family and close friends.
How do you balance your personal life, home and family with your job?
Having a successful career could be hectic, but the reality is that I'm neither the first nor the only woman to be in this position. I enjoy the full support of my family on this job, even though adjusting was tough initially. If there's anything I've come to learn in my few years of experience, it is that eventually things work out and you'll reap the fruit of your labour.

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